alpha wire brands

EcoGen from Alpha Wire. Are You Intrigued?

Posted on Monday, January 12, 2015 by Kimberly Versaw

Alpha Wire has taken a leap with branding the various product lines with Xtra-Guard, FIT, and EcoGen.  Our innovative product lines have been easily identified by customers and distributors worldwide.  It’s a new year and with all the great opportunities that have been presented to Alpha Wire, we have created brand icons to be associated with the following product families:

EcoGen™:  Already with a strong name in the market, all EcoGen™ products contain no halogens, phthalates or heavy metals. Their innovative mPPE insulation and jacket materials allow them to meet RoHS and WEEE Requirements for the elimination of hazardous substances and recyclability.  All EcoGen products are 100% recyclable and are smaller and lighter than the standard PVC equivalent.

Xtra-Guard® high performance cable:  Xtra-Guard® cable brings performance and reliability to the biggest challenges in the toughest environments.  Our Xtra-Guard products specialize in abrasion resistance, extreme temperatures, chemical resistance, high flex applications, industrial Ethernet, and direct burial.

Alpha Wire Industrial Series (AWIS):  AWIS cables are crafted for rugged, reliable performance in your industrial applications. They are designed to handle even your toughest applications, whether your need is continuous flexing, superior oil and chemical resistance, or excellent mechanical and electrical performance.

Alpha Essentials™:  The breadth and depth of Alpha Essentials products ensure an optimum solution to your application. All of our cables are designed and manufactured to the highest standards to give you performance beyond a generic cable. Alpha Essentials cables are built to perform reliably electrically, mechanically, and environmentally each and every time.

FIT® tubing and accessories:  FIT® is ideal for solving the many challenges in electrical and electronic wiring, offering a full line of heat-shrink tubing, wire management, and accessories.

A recent article from Electronics Weekly noted the innovative EcoWire product line in regards to the benefits of branding an innovative product line.  What do you think of product family and product line branding? 

Don’t forget to take a look at our new Alpha Essentials family of products!


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